Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Audi in Russia has turned its logo red and yellow in a sign of solidarity with healthcare workers on the front lines of fighting COVID-19.
Leo Burnett Moscow, which developed the creative concept, said the colors reflect a visual policy being used to identify staff at Moscow’s largest COVID-19 hospital in the Kommunarka district. There, doctors wear red badges and nurses wear yellow.
The colored badges are used because protective gear makes it difficult for patients and employees alike to recognize the differences between staff.
So the agency created a yellow-and-red version of Audi’s logo in solidarity and as part of a pledge to provide free rides for anyone working with Russia’s health service.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in