Cannes Lions

Why Aflac's Animatronic Duck, Which Comforts Young Cancer Patients, Is a Speaker at Cannes

'My Special Duck' shows how the insurer extended its brand icon in a heartwarming way

Cancer patient Teryn Buster holds a My Special Duck device.Aflac
Headshot of Patrick Kulp
By Patrick Kulp

June 17, 2019

An animatronic version of Aflac’s duck mascot built to comfort kids with cancer is getting thought-leader treatment at Cannes this year.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Patrick Kulp

Patrick Kulp

Patrick Kulp is Adweek's senior reporter covering emerging tech.

Recommended videos
Related Articles
Cannes Lions

U.S. Agencies Win 5 of 10 Gold Awards in Mobile Category at Cannesicon-image

By Patrick Kulp

Cannes Lions awards
Awards & Honors

Cannes Adds a New Lion for Creative Business Transformationicon-image

By Patrick Kulp

Adapting to Crisis

LED Technique Created for Sci-Fi Could Provide an Alternative for Film Crews Limited by Lockdownsicon-image

By Patrick Kulp

Cannes Lions

How 360i Built Marketing’s Most Ambitious Voice Skill to Date in Just 3 Monthsicon-image

By David Griner

Microlearning
View All

Do You Know How to Reach, Engage and Delight Connected Consumers?

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

Targeting People, Not Profiles

You Might Like

Affiliate Marketing Reimagined

By Awin

For Travel Brands, Customer Loyalty Is Up for Grabs

By Colleen Coulter

TikTok Strategies Your Brand Needs to Master

By Kate Kenner Archibald, CMO, Dash Hudson

The Evolving Conversation on Health and Wellness

By Twitter