Why Advertising Icon PJ Pereira Wrote a Novel About Kung Fu and AI

Already a bestselling author in Brazil, he's hoping to make his English-language debut

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While Pereira O’Dell co-founder and creative chairman PJ Pereira may be best recognized as a leading creative in the ad industry, fellow Brazilians know him better as a best-selling author.

Pereira has published four fantasy novels in Brazil, one of which—an edition in his Gods of Both Worlds trilogy—spent a month at the top of the country’s best-seller list. The Dictionary of Literary Biography recently listed him as a top Brazilian author of the 21st century.

Now,

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