Voice

Why Advertisers Need to Take a Risk and Be More Than Just Likable

Pleasing everyone won’t leave consumers with a lasting impression

garfield, odie and friends with a red X through them — Garfield is unoffensive, but it's also pretty boring and uninteresting as well.Getty Images

January 5, 2020

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If you love Garfield, I hate to break it to you, but Garfield isn’t art. It’s not even a good comic strip.

Andy Coulston

@sumorrific

Andy Coulston is the creative group head and art director at The Richards Group.

Voice

Why Advertisers Need to Take a Risk and Be More Than Just Likable

Pleasing everyone won’t leave consumers with a lasting impression

Andy Coulston

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Andy Coulston