Why the Ad Business Is Like the Human Centipede, Part 2

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Whit Hiler is extremely, disturbingly obsessed with The Human Centipede. The Kentucky adman and beardvertising pioneer, who once posted a fake flier to Reddit inviting people to reenact scenes from the movie ("Just for fun. Guys only"), also teamed up with co-worker Jason Kaufmann last Halloween to create the "Ad Agency Human Centipede Infograph." The handy chart explained how creativity in advertising, from brief to finished ad, is basically one long, unsavory multiple-ass-to-mouth digestive process.

Now, Hiler and Kaufmann are back with a sequel—or a second sequence, if you like: "Ad Agency Human Centipede Infograph Part 2."

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