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If CBS' The Crazy Ones seems like a day at Leo Burnett in Chicago, there's a good reason for that. The agency's executive creative director, John Montgomery, works as a consultant and executive producer on the fall comedy—and, in fact, inspired the show, which marks the network series return of former Mork from Ork Robin Williams.
It's no accident, then, that the pilot has the fictional ad folks working on a campaign for McDonald's, one of Burnett's biggest clients.