Why Actually Talk to People When You Can Just Speak in Netflix References?

Streaming service helps you break big news (and hearts) in new ads

To help expand its reach in Canada, Netflix has released a series of new ads that play off the streaming video service's role as a sort of cultural watering hole from which we can draw endless references.

Created by DDB Vancouver, two of the spots continue the vibe of the "Pep Talk" spot from earlier this year by showing how citing movies and shows on Netflix can help you in tough situations like asking someone to marry you or sharing a hospital patient's prognosis. 

A third spot takes a pretty different approach, although the setup's quite similar. I'll let you watch without spoiling it, though.

CREDITS:

Agency: DDB Canada, Vancouver

Executive Creative Directors: Dean Lee, Cosmo Campbell

Creative Directors: Dean Lee, Josh Fehr

"Airport"

Associate Creative Director, Art Director: Daryl Gardiner

Copywriters: Daryl Gardiner, Jessica Schnurr, Geoff Vreeken

"Proposal"

Associate Creative Director, Art Director: Daryl Gardiner

Copywriters: Daryl Gardiner, Jessica Schnurr, Geoff Vreeken

"Test Results"

Associate Creative Director, Art Director: Daryl Gardiner

Copywriters: Daryl Gardiner, Geoff Vreeken

Agency Producer: Karen Brown

Vice President, Client Services Director: Patty Jones

Accout Supervisor: Roger Nairn

Project Manager: Matthew Sy

Strategy: Rob Newell

Production Companies: Steam; Anonymous Content

Director: Brian Billow

Senior Executive Producer, Anonymous Content: Eric Stern

Executive Producers, Steam: Krista Marshall, Tony DiMarco

Director of Photography: Dion Beebe

Line Producer: Kelly King

Postproduction Company: Cycle Media

Editor: Matthew Griffiths

Visual Effects, Animation: Peter Debay

Colorist: Stefan Sonnenfeld, Company 3

Audio House: Vapor Music

Audio Creative Directors: Joey Serlin, Andrew Harris

Audio Producer: Natalie Schnurr

Casting Agency, Los Angeles: Ryan Bernstein

Casting Agency, Toronto: Andrew Hayes

Lead Roles:

"Proposal"

Jake: Chris Smith

Kate: Cali Fredrichs

"Airport"

Stephen: Gary Smith

Elizabeth: Abigail Marlowe

"Test Results"

Patient: Mike Beaver

Doctor: Richard Waugh