Why a New Taco Bell Location Is Being Advertised Up to 750 Miles Away

Bucharest, Romania, can't contain its good fortune

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Romania doesn’t get exposed to a lot of Western culture before other places. But Taco Bell, if you can call it culture, is arriving in the Romanian capital of Bucharest before many other neighboring Eastern European cities. In fact, when the Bucharest location opens in October, it will be the only Taco Bell in a 750-mile radius.

McCann is celebrating this anomaly with a fun media buy. It’s advertising the new Taco Bell location—or rather, boasting about it—with ads in Budapest, Hungary (396 miles away); Vienna, Austria (518 miles away); and Prague, Czech Republic (644 miles away).

“It’s

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