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Research shows that pornography has become the predominant source of sex education for young people, but this can perpetuate unrealistic and sometimes unhealthy ideas about sexuality.
Eden Gen, a new condom brand from French pharmaceutical company Majorelle, wants to provide an alternative sex education for Generation Z by encouraging young people to give up porn for one month. Coined the “#Sextember” movement, the month-long challenge launches on TikTok and invites participants to discover sex differently.
French agency Buzzman created the campaign, which includes four short films, graphic illustrations and posters.
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