'Whopper virgins' make inauspicious debut

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Crispin Porter + Bogusky's much-anticipated "documentary" about the "Whopper virgins" debuted last night. It was pretty much as expected. Stacy Peralta has really made two commercials—let's face it, they're just commercials. One is the taste test. This has the native people brought to a semi-civilized location—i.e., somewhere within 15 minutes of fast-food restaurants—for your run-of-the-mill taste test. The video flashes up some select results. I say select because I hope the sample size was larger than about 20.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in