Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CANNES, France—Where exactly do you end up when you take a “Whopper Detour”? On stage at the Cannes Lions, apparently. That’s where Burger King and agency FCB New York tonight picked up a Grand Prix in the Direct Lions, along with six gold Lions across two categories.
The stunt drove 1.5 million Burger King app downloads by letting fans unlock a 1-cent Whopper—but only if they went to a McDonald’s location. Picked up by news media around the world, the campaign generated 3.5
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in