Who'll win the game of endorsement deals?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Which of Super Sunday's players are likely to end up sought after by marketers for endorsement deals? Noting that much depends on how the game itself goes, a bulletin from Dave Brown Talent (which toils in the endorsement field) points to some plausible candidates, even while conceding no player on either sideline figures to reach Peyton Manning status as an endorser. Among players on the favored Steelers, quarterback Ben Roethlisberger and safety Troy Polamalu are singled out (the latter has already done that

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in