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Olson in Minneapolis has created new print ads tagged "Live safer" for NSF, a certification company that puts its stamp of approval on various consumer and commercial products and services. (Who certifies NSF? The government? Maybe Ralph Nader. He's got time on his hands.) The ads show miniature, potentially life-saving professionals protecting products—in this case bottled water. See all four ads here. The concept is logical, but I find it kind of creepy and invasive.
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