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Zimmerman Advertising likens its "Ice Cream World" spot for Friendly’s to Willy Wonka. But the trippy imagery, vague malevolence and sing-along Friendly-ness remind me more of early-’70s fast-food commercials. Like this spot from McDonald’s, with its world of talking burgers and French-fry patches. It would’ve been cool in a nudge-wink way if Friendly’s had cast Donovan, Grace Slick or some other has-been drug-culture icons to play parents—excuse me, grandparents—in the spot. No such luck.
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