Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
After seven years overlooking Baltimore's Penn Station, the Smyth Jewelers billboard showing National Bohemian beer mascot Mr. Boh proposing to the Utz girl has to move.
Turns out the dorks who own the billboard itself want to switch it over to a digital video display in May, so Smyth is trying to find a new home for its now-classic ad, which was put together by Owings Mills, Md., agency MGH.
"Natty Boh and the Little Utz girl are Baltimore's version of the royal couple," Smyth president Tom Smyth tells the Baltimore Sun, "which is why it's imperative that their next home pay homage to the sense of pride they instill in our city."
I don't know that I'd go that far.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in