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Social media can often seem like little more than egomania run amok. It should come as no surprise, then, that the newest fad emerging from the dingiest corners of Silicon Valley is the personal iPhone app. So far, the trend is confined to the tech/social-media punditocracy, with the likes of Altimeter Group's Jeremiah Owyang, PR 2.0's Brian Solis, author Tim Ferris and serial entrepreneur Guy Kawasaki rolling out their own self-branded apps, so their many fans can have their heroes with them at all times.
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