Who really likes this Dunkin’ game?

Branded Web games are often mystifying. I had heard that the “Slacker Turtle and the Hare” site, from Dunkin’ Donuts, was getting good traffic, so I checked it out. It involves a Shaggy-looking character half-dressed in a turtle outfit who has to leap across a street with the help of Dunkin’s extra-caffeinated Turbo Ice drink. I am terrible at this game. But even so, it’s just not very addictive. Have 100,000 people really spent an average of four minutes each on this thing? That’s almost 7,000 hours total.