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You might notice some of the players in this football-themed campaign look kind of soft. That’s because they’re rabbits, and they’ll hop into action Friday at 1 p.m. ET when Annie’s Homegrown streams its first-ever Bunny Bowl live on Facebook.
You’ll see 10 bunnies scampering around in a mini-football-stadium-type set for a full hour. Awww … that’s cute. That’s Tom Brady cute!
Inspired by Animal Planet’s annual Puppy Bowl—and celebrating Bernie, the long-eared Annie’s mascot whose image graces its merchandise—the brand believes these leapin’ leporids will be fluffy fun for fans who enjoyed its “Organic
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