Who Is Billy? Coppola Winery’s Comical Short Film Has Two Wildly Opposing Theories

Rodrigo Saavedra's 'The Red Stain' screened at Sundance

The Red Stain/Coppola Winery

We hear a lot about “storytelling” in one form or another these days. It’s become one of the most overused and hotly debated buzzwords in the business.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.