White House's Powerful New PSA Implores Men to Stop Sexual Assault Before It Happens

Part of 'It's on Us' campaign

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The White House's new PSA is a call to action for men who see sexual assault about to happen, and asks them to do something to stop it.

As part of the ongoing "It's on Us" campaign, which President Obama has said is about "condemning sexual assault as loudly as we should," the new spot is focused on a party bystander who sees a young man stop a woman from leaving the party when she'd like to.

The ad comes as colleges and universities across the country enter into a National Week of Action, from Nov.

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