White Castle’s big idea

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White Castle is angling for the day after the Super Bowl to be made a national holiday, in order to let Americans recover from scarfing down handfuls of mini-burgers and too much beer. The burger chain has cooked up a promotion for the holiday, which it dubs Da Day—apparently shorthand for “day after” – and enlisted three 28-year-old guys to press their case under the banner of the National Academy of Persons. Jerry Kaltenbach, Brian Foy and Vasili Trikoupis earned White Castle’s undying

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