Which Big Little Lies Character Are You? Ask Pandora

Campaign matches fans to characters—and themed playlists

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If you’ve ever wondered if you’re more of a Madeline, Celeste or Jane, or looked up what songs were playing during the most recent episode of Big Little Lies, you’ll definitely love HBO’s campaign promoting the show’s upcoming second season.

“The music of Big Little Lies is like the heartbeat of the show—it provides such a deep texture of the characters and a window into their inner lives,” HBO vp, digital marketing and content Dana Flax explained.

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