Where do I sign up for the sexy insurance?

I got an e-mail pitch today that began: "Have you noticed that the insurance industry, of all things, is becoming the surprising new hip marketer? … There’s even a social networking site called ‘Sexy Insurance!’ " Too bad the pitch wasn’t for Sexy Insurance, because, naturally, that’s where I went. The site’s kinda campy and fun. Instead, the e-mail was from FirstBest, which sells software to the insurance industry. Or maybe vice versa. Either way, FirstBest isn’t fun, campy or in any way sexy.