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You might want to check the name of your burger before making your next order at a Netherlands McDonald’s.
For the brand’s “Always Open for Good Times” campaign, and to launch the Maestro burger, TBWA\Neboko hired an actual orchestra to intensely serenade people who ordered it.
This went about as well as expected. Upon ordering, unsuspecting customers were suddenly bombarded by the explosive sound of a 60-piece orchestra chanting the burger’s name. The orchestra was about 50 meters (164 feet) away in a nearby building, and were watching orders take place live from big screens.