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We swore, we really swore, we were not going to post another item about that rat campaign again, but something about it just appeared in our in-box that is so mind-numbingly clueless that we couldn’t resist. You might recall how a full week ago, The New York Post outed Cohn & Wolfe as the PR agency behind the campaign to rebrand the rat “The Great Pointed Archer.” Well, just now Cohn & Wolfe emailed us with the “news” that it is the PR agency behind the campaign.
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