When the news that isn't news isn't even news

We swore, we really swore, we were not going to post another item about that rat campaign again, but something about it just appeared in our in-box that is so mind-numbingly clueless that we couldn’t resist. You might recall how a full week ago, The New York Post outed Cohn & Wolfe as the PR agency behind the campaign to rebrand the rat “The Great Pointed Archer.”

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