When Kiss Delivers a Baby, Things Get Weird Fast

Promo marks debut of L.A. team named for the band

Headshot of Alfred Maskeroni

Just when you thought you'd seen it all from Kiss, one of the most prolific brands in the history of rock 'n' roll, here we find the dynamic duo of Paul Stanley and Gene Simmons prepping to deliver a baby.

Luckily it's just an oddly low-budget metaphor for the April 5 home-game debut of Los Angeles' new arena football team, the L.A. Kiss. For $99, you get season tickets and a Kiss concert! 

Replete with cheerleaders, players, flames, a pregnant Kiss Army fan who literally gives birth to a football, and of course the doctors of schlock rock themselves, Stanley and Simmons, this might be the most ridiculous 30 seconds of video you'll watch today.

I'm not sure what I was expecting from something voted by our readers as one of the worst brand extensions of 2013, but it definitely didn't involve the sound effect these guys associate with a football emerging from a birth canal.  

Congratulations, L.A. Congratulations indeed. 

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@maskeroni alfred.maskeroni@adweek.com Alfred Maskeroni is director of video for Adweek.