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We all want to help friends who are struggling, so it’s a natural human impulse to send them a quick note of support. However, because many don’t understand the depth and seeming inescapability of depression, those well intentioned words can often have an unhealthy effect.
To help address this common problem, agency BBDO Bangkok and Samsung created a smartphone app called “Predict to Prevent,” which uses predictive phrasing to spot when you’re about to send a potentially harmful message and instead suggests a more supportive phrase.
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