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Wheaties is cementing its status as the breakfast of old people with a blustery new campaign featuring 1948 footage of bowling star Andy Varipapa, who died more than 30 years ago.
Six black-and-white spots, each 15 seconds long, show Varipapa rolling impressive bowling tricks, while a smug voiceover offers pointers on how much better it is to be a grandpa than some modern-day pansy.
They're charming in a grating sort of way—Varipapa's on-screen persona is great, hammy without being too cheesy.
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