What's that sound? It's Fidelity, targeting

We think we’ve figured out the marketing strategy for Fidelity Investments: it’s to buy the rights to an appropriate song for each generation it’s targeting to distract them from the grim, boring reality of investing for the future. Of course, there is that spot featuring Sir Paul McCartney, which is an obvious attempt to pull at the heart—or more accurately—purse strings of baby boomers. (Though how most people with an underfunded 401(K) relate to a knighted gazillionaire is beyond us.)