What's with all the end-of-the-world ad sex?

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You probably saw Bud Light's Super Bowl ad in which a planet-busting asteroid turns an observatory into a den of debauchery. But what I didn't know was that Pepsi Max also has an ad circulating where a bar erupts into chaos and carnal lust over news reports of—you guessed it—a planet-busting asteroid. You can watch it below, in all its predictable glory. Seeing as how both ads went live around the same time, it's hard to believe one stole the idea from another.

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