AdFreak

Whatever You're Into, AT&T Has More of It, Says New Consumer Campaign

A 60-second anthem ad kicks things off

AT&T
By Erik Oster

February 13, 2018

AT&T is launching a new campaign built around a 60-second anthem ad promising “More for Your Thing,” whether that’s binge-watching Game of Thrones or sports, gaming or enjoying VR experiences on the subway.

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

Recommended videos
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

What’s in a (Brand) Name? How the Pandemic Tested Consumer Loyalty

By Morgan Molnar, Director of Product Marketing, Momentive

‘Filthy, Sexy Pasta’ Isn’t What You or Keyword Analysis Thinks It Is

By William Merchan, Head of Verity, GumGum

How Marketers Can Better Understand the American Gambler

By Hoang Nguyen, Business Data Journalist, YouGov

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}