Whatever You're Into, AT&T Has More of It, Says New Consumer Campaign

A 60-second anthem ad kicks things off

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AT&T is launching a new campaign built around a 60-second anthem ad promising “More for Your Thing,” whether that’s binge-watching Game of Thrones or sports, gaming or enjoying VR experiences on the subway.

“Everyone has a thing. That binge-watch over the weekend thing, that back from the dead or robot cowboy thing,” begins the voiceover, over footage of  HBO’s Game of Thrones and Westworld. The spot goes on to highlight humorous and instructive YouTube videos, social media, gaming, online dating and VR, before concluding with the line, “More for your thing.



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