What You Learn From a Career in Viral Video

Michael Krivicka reflects on the realities of fakery

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On this week’s episode of the Adweek podcast, “Yeah, That’s Probably an Ad,” we talk to viral hitmaker Michael Krivicka, co-founder of the recently closed video agency Thinkmodo.

Thinkmodo has been one of the marketing field’s most celebrated shops in recent years, crafting viral hits for a wide range of movies and creating bizarre (often fake) inventions that leave viewers wondering whether to believe their eyes.

Now launching a new business called WhoIsTheBaldGuy—still focused on hidden-camera pranks and other share-worthy stunts—Krivicka sat down with Adweek to talk about how he got into viral video, the stories behind some of his agency’s most famous work, and just how “real” those reactions actually are.

You can listen to the entire interview by subscribing

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