What We Learned at Adweek’s Cannes Kick-Off Party

Experiential marketing 'is the new black'

Video: John Tejada; Editor: Breana Mallamaci

CANNES, France—Before marketers, brands, agencies and platforms got down to business at Cannes, Adweek convened some of the best minds in the industry up on the rooftop of the JW Marriott for a kick-off soirée hosted by sponsor partner Selligent Media Cloud. In addition to cocktails and canapés, our panel talked about the challenges facing today’s marketers.

In the video above, we chat with Selligent CMO Nick Worth to get his take on why brand experiences are a major key to a successful marketing campaign.