What We Learned at Adweek’s Cannes Kick-Off Party

Experiential marketing 'is the new black'

June 18, 2018

Video: John Tejada; Editor: Breana Mallamaci

June 18, 2018

CANNES, France—Before marketers, brands, agencies and platforms got down to business at Cannes, Adweek convened some of the best minds in the industry up on the rooftop of the JW Marriott for a kick-off soirée hosted by sponsor partner Selligent Media Cloud. In addition to cocktails and canapés, our panel talked about the challenges facing today’s marketers.

In the video above, we chat with Selligent CMO Nick Worth to get his take on why brand experiences are a major key to a successful marketing campaign.

What We Learned at Adweek’s Cannes Kick-Off Party

Experiential marketing 'is the new black'

Adweek Staff

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What We Learned at Adweek’s Cannes Kick-Off Party

Experiential marketing 'is the new black'

EDITOR'S PICKS

Jay Inslee Was the Climate Change Candidate. Did His Campaign Brand Effectively Convey That?

H. Jon Benjamin Is Back for Arby’s, Where All Hell Breaks Loose in the Kitchen

4 Takeaways as Ninja Defects From Twitch to Microsoft’s Mixer

The Trendy Reason Why JetBlue Just Switched From Coke to Pepsi

Could That GIF Get You Sued?

Overstock CEO Resigns After a Series of Controversial Remarks

What Would an AI Have Named the New XFL Teams?

Research Says Brand Mascots Really Do Move the Needle