What to Expect at Cannes 2018

The must-sees from a seasoned pro

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Cannes Lions (June 18 to June 22) is one of my favorite events of the year. Set on the Riviera, it has an unbeatable scenic backdrop. It is also an event that is evolving with today’s challenges. I attended 10 years ago as head of global sales for Nokia Interactive, who was also a sponsor of the festival. At the time, Nokia was the global leader in smartphones and Symbian was the leading operating system. Today, Apple and Samsung are the leaders and Nokia is no longer a player. Change happens quickly and not in a straight line.