What is this Super Bowl YouTube promo?

Frankly, we’ve no earthly idea what exactly YouTube is up to with this Super Bowl advertising promotion they’ve been trumpeting all week. As the logo says, this site is promising some sort of voting “done YouTube style” starting immediately after the Big Game. If anyone has any clues as to what, exactly, they’re planning, please report back. Or just speculate wildly.

—Posted by Catharine P. Taylor