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Pepsi made headlines last month for canning (ha!) BBDO. The Omnicom Group shop might be off the domestic account of the beverage brand it helped shape for five decades, but the agency retains chores overseas. These ads by CLM BBDO in Paris help explain why. Who needs TBWA\Chiat\Day? The message is so clear, the work could run stateside without translation. OMG, that chimp's gonna drive off with a truckload of bananas because he gave the driver a Pepsi! OMG, that geek'll give mouth-to-mouth to an unconscious beach babe because he traded the hunky lifeguard a Pepsi! Yeah, humor this sophomoric seems positively American.
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