Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
At first, “Milk to the Rescue,” the latest “Got milk?” spot from Goodby, Silverstein & Partners, is pretty amusing. Men frantically buy gallon upon gallon of milk, one even strapping cartons to his dog, as a love song plays in the background. One guys sneaks in to his home, frightened, with a boatload of milk and a bouquet of flowers and says tentatively, “Honey, I’m home!” A voiceover then tells us that calcium helps reduce symptoms of PMS.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in