What Marketers Can Learn From The League's Partnership With a Third-Party Affiliate

In some ways, their campaign marks a turning point in advertising

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The marketing and advertising industry has evolved dramatically since its inception, often out of necessity. Direct mailers worked until everyone’s mailbox became over saturated with junk mail and they started throwing offers away without looking. Email marketing changed that but led to unmanageable inboxes, causing consumers to favor the bulk delete action in their inbox.

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