What is Nitro Cold Brew and How Do I Make It?

As many parts of North America and Europe deal with a record-melting heat wave, demand for cold coffee has only been growing. That is especially true for nitro cold brew. As one of the trendiest coffee drinks on the market, nitro cold brew has been a popular choice to cool down in the hot weather. That said, there's still quite a bit of consumer confusion about what nitro cold brew is—and how it differs from iced coffee or cold brew. To help close this awareness gap, Starbucks today released “Whoa, Nitro,” a new campaign promoting the science and sensory experience behind the company’s nitro cold brew. To distill these lessons into ad-friendly servings, Starbucks enlisted the help of its creative partner, Big Spaceship, who came up with the idea to work with a man who has been breaking down scientific concepts—specifically for people with short attention spans—for nearly three decades. Who else, but Bill Nye the Science Guy? [kickout id="1"] [kickout id="2"] A staple of the boxy TV on a cart that could make a third grade class go wild, Bill Nye’s science lessons aired on PBS for six years in the 1990s. But the VHS tapes enjoyed a much longer shelf life and endeared Bill Nye to a younger generation. His affable delivery combined with enthusiasm for science made him a natural choice for Starbucks’ campaign. [kickout id="3"] [kickout id="4"] While Bill Nye gives the science behind the drink, the campaign that will permeate your daily life through podcasts, TV and online videos boasts the quick, swanky style Starbucks ads have become known for. That campaign wants you to know exactly four things: The drink is velvety smooth, sweet without sweetener, creamy without cream and will make you say “woah.” [kickout id="7"] [kickout id="8"] The ads note the product is in "select stores," but Starbucks has now implemented the tap system in 80% of stores and says it will be in every Starbucks by the end of the year. Six-second versions of the style-centric ads will be shared across social, with Bill Nye sprinkled in the media mix as well. The Starbucks Creative Studio led the campaign creation, enlisting Alex Turvey as director, Logan as the production company and Big Spaceship providing creative development of the commercial spots, and Tim K as director, Bullitt as the production company, and Big Spaceship providing creative development of the commercial spots of the Bill Nye content. [kickout id="5"] [kickout id="6"] CREDITS: Broadcast: Agency: Starbucks Creative Studio Chief Marketing Officer: Matt Ryan VP, Creative: Jen Quotson Creative Director: Ben Nelson Associate Creative Directors: Marisa Crane, Derek Shimizu, Andy Brawner Designer: Jamie Jones Copywriter: Stef Hu Sr. Creative PM: Lauren Richards Director: Alex Turvey Production Company: Logan Broadcast Producer: Lizzie Goodman, Big Spaceship Line Producer: Carmen Bosley VP, Marketing: Linh Peters Director, Marketing: Tazeen Lalani Group Marketing Manager: Kerri Newell Director, Media: Tamani Chio Group Marketing Manager, Media: Zach Smalley Marketing Manager, Media: Janna Sewell Media agency: Spark Foundry Social: Brand: Starbucks Director, Social & Content Strategy: Jon Groebner Associate Creative Director: Austin Tott Senior Project Manager: Randi Roth Senior Social Media Strategist: Lauren Nimmons Senior Campaign Manager: Madeline Moy Director, Content: Holly Hinton Agency: Big Spaceship Chief Creative Officer: Cedric Devitt SVP, Account Management: Stacey Zimmerman VP, Strategy: Dan Bort Group Creative Director: Adam Gloo Group Director of Content Production: Jordan Makow Executive Producer, Natalie Moutoussis Creative Director: Christine Gratton Associate Creative Directors: Bradford Gilmore, Greg Berman Account Supervisor: Bibiana Jakubianska Senior Producer: Ryan Buksar Editor: Sarah Harvey Designer: Alex Ling Production Company: Bullitt Director: Tim K President, Executive Producer: Luke R. Executive Producer: Jenni Sprunger Line Producer: Brian Etting Production Designer: Craig Reynolds

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What Is Nitro Cold Brew? Starbucks and Bill Nye School You on Today's Trendiest Coffee

Through art and science, the chain is ramping up awareness of what's on tap this summer

Mitch Reames

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