What This Big-Ass, Twitter-Powered Metronome Is Doing in Downtown Austin

The more tweets, the quicker the beat

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In Austin, Texas, they don't miss a beat—or a tweet—thanks to a giant outdoor metronome created by classical music station KMFA-FM and ad agency Archer Malmo.

Built for $14,000 ahead of KMFA's 50th anniversary next year, the 6-foot-high by 10-foot-wide aluminum and plexiglass installation sits downtown at the corner of Fifth and Neches Streets. Connected to a system that filters tweets based on geolocation data, the device measures "the tempo of Austin." The more the city tweets, the faster the metronome ticks.

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