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What This Big-Ass, Twitter-Powered Metronome Is Doing in Downtown Austin

The more tweets, the quicker the beat

Headshot of David Gianatasio
By David Gianatasio

October 18, 2016

In Austin, Texas, they don't miss a beat—or a tweet—thanks to a giant outdoor metronome created by classical music station KMFA-FM and ad agency Archer Malmo.

Headshot of David Gianatasio

David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

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