What Apple's 'Pride' Ad Might Say About How the Company Is Changing

More than support for LGBT rights

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Hey, look, the new Apple isn't just the same old monolith after all.

A video released by the brand this week features thousands of the company's employees, including CEO Tim Cook, and their family members all gathering to march in last month's San Francisco Pride Parade.

It's unusual to see Apple's workers show up in its consumer advertising. It's also nice, especially in support of a worthwhile cause (even if Apple does, yes, just ultimately want to sell more gadgets).



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