What American Express and Marriott Have Learned From Their 50-Year Partnership

From launching a rewards program to delivering the optimal customer experience

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CANNES, France—Marriott International CMO Karin Timpone didn’t make it to Cannes in 2018. She was sitting in “a windowless room” with her IT team working on the launch of Marriott Bonvoy, the customer rewards program that brings together 30 Marriott brands.

“It was a nail-biter, I’m not going to pretend it wasn’t,” said Timpone at Adweek’s first Terrasse Talk luncheon on the rooftop of the J.W. Marriott in Cannes.

“It was really awesome to have a couple key dates to align around,” Timpone said of her role in marketing the massive project, where agility was also key.

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