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To celebrate 21 years in business, and 12 of shuttling Canadians to Las Vegas, air carrier WestJet decided to give passengers on one flight access to a special game of chance—a giant spiraling light show lottery visible from 12,000 feet in the air.
The prize, for one lucky flier—a two night-stay at the Venetian hotel in Sin City, a $2,500 shopping spree at the hotel shops, a handful of tickets to shows, and naturally, two round-trip tickets to Vegas.
WestJet and agency Rethink built the light show in the Mojave Desert, across more than a kilometer of land, over more than a week—an elaborate effort for a 20-second flyover.
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