WestJet Got Vegas-Bound Passengers to Play the Biggest Game of All Even Before They Landed

A giant light show prize wheel visible from 12,000 feet up

To celebrate 21 years in business, and 12 of shuttling Canadians to Las Vegas, air carrier WestJet decided to give passengers on one flight access to a special game of chance—a giant spiraling light show lottery visible from 12,000 feet in the air.