Wes Anderson Meets the Addams Family in Beautifully Crazy Ad for an Optician

A smorgasbord of wild design

Headshot of Tim Nudd

You've never seen an optician ad that's anywhere near as wild as this one.

Washington, D.C., agency Design Army created the spot for Georgetown Optician, and it's just a crazy mix of wry humor, gorgeously weird design and loopy narrative. The inspiration is clearly Wes Anderson, with some Addams Family thrown in—just in time for Halloween!

Design Army generated the concept and storyboard, cast the actors and voiceover talent, provided direction for costuming, designed the set and built the props, and oversaw everything from video style to postproduction color grading. There are also print ads showcasing the quirky characters.

The agency says the goal of the campaign is to give Georgetown Optician "a uniquely creative, ownable feel—with shareable original content—that helps the company position itself as an arbiter of style and taste."

Print work and credits below.


Client: Georgetown Optician

Agency: Design Army

Chief Creative Officer: Pum Lefebure

Creative Director: Jake Lefebure

Art Directors: Mariela Hsu, Sucha Becky

Editorial Director: Holly E. Thomas

Designer: Gabriela Hernandez

Copywriter: Mark Welsh

Production Coordinator: Margaret Wedgwood

Director, Cinematographer: Dean Alexander

Editor: David Grossbach

Color Grading: CVLT NYC

Camera Assistant: Jonny Myer

Digital Tech: Andrew Becker

Gaffer: Mark Hutchinson

Key Grip : Eddie Homan

Grip, Electric: Jason Hubert

Grip, Production Assistant: Jenna Richardson

Hair, Makeup: Dale Johnson

Hair, Makeup Assistant, Manicurist: Holly Burnham

Wardrobe Styling: Michelle Onofrio

Wardrobe Stylist Assistant: Sophia Rubsamen

Actor – Dad: Larry Campbell

Actor – Teen Daughter: Hallie Hutchinson

Actor – Teen Son: David James

Actor – Young Son: Gage Gunderson

Actor – Young Daughter: Cathryn Short

Voiceover Talent: Donnie

Special Guest: Troy the Beagle

Food Styling: Sidra Forman

Pastry: Leslie Poyourow, Fancy Cakes by Leslie

Props: Amanda McClements, Salt & Sundry

Special Thanks To:

Modelogic Mid-Atlantic

Stacie Vanchieri

T.H.E. Artist Agency

Lynda Erkiletian

Elizabeth Centenari

Sondra Ortagus

Justin A. Batoff

Jeremy Batoff

Henry Wright

Sophie Lefebure

Chloe Alexander

The Voorthuis Family

@nudd Tim Nudd is a former creative editor of Adweek.