You've never seen an optician ad that's anywhere near as wild as this one.
Washington, D.C., agency Design Army created the spot for Georgetown Optician, and it's just a crazy mix of wry humor, gorgeously weird design and loopy narrative. The inspiration is clearly Wes Anderson, with some Addams Family thrown in—just in time for Halloween!
Design Army generated the concept and storyboard, cast the actors and voiceover talent, provided direction for costuming, designed the set and built the props, and oversaw everything from video style to postproduction color grading. There are also print ads showcasing the quirky characters.
The agency says the goal of the campaign is to give Georgetown Optician "a uniquely creative, ownable feel—with shareable original content—that helps the company position itself as an arbiter of style and taste."
Print work and credits below.
Client: Georgetown Optician
Agency: Design Army
Chief Creative Officer: Pum Lefebure
Creative Director: Jake Lefebure
Art Directors: Mariela Hsu, Sucha Becky
Editorial Director: Holly E. Thomas
Designer: Gabriela Hernandez
Copywriter: Mark Welsh
Production Coordinator: Margaret Wedgwood
Director, Cinematographer: Dean Alexander
Editor: David Grossbach
Color Grading: CVLT NYC
Camera Assistant: Jonny Myer
Digital Tech: Andrew Becker
Gaffer: Mark Hutchinson
Key Grip : Eddie Homan
Grip, Electric: Jason Hubert
Grip, Production Assistant: Jenna Richardson
Hair, Makeup: Dale Johnson
Hair, Makeup Assistant, Manicurist: Holly Burnham
Wardrobe Styling: Michelle Onofrio
Wardrobe Stylist Assistant: Sophia Rubsamen
Actor – Dad: Larry Campbell
Actor – Teen Daughter: Hallie Hutchinson
Actor – Teen Son: David James
Actor – Young Son: Gage Gunderson
Actor – Young Daughter: Cathryn Short
Voiceover Talent: Donnie
Special Guest: Troy the Beagle
Food Styling: Sidra Forman
Pastry: Leslie Poyourow, Fancy Cakes by Leslie
Props: Amanda McClements, Salt & Sundry
Special Thanks To:
T.H.E. Artist Agency
Justin A. Batoff
The Voorthuis Family