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CANNES, France—Much like at the Oscars, certain work feels made to be awarded at Cannes; the shower of Lions is evident well before the week begins. This can be both a blessing and a curse: An agency goes home with lots of Lions, and a suddenly contrary industry can name 20 other campaigns that should have been awarded instead.
Sometimes, though, a piece unites both expectation and merit. “We’re the Superhumans,” from Britain’s Channel 4, is among them—a contagious celebration of strength and vivacity where most creatives might have leaned into pity or guilt.
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