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If you weren’t already following Wendy’s on Twitter, you might have to wait a bit to get behind the velvet rope with the 3.6 million of us who already were.
As part of the marketing push around the launch of its new breakfast menu on March 2, the fast food chain went “private” with its Twitter account on Wednesday, though the millions of existing followers were still allowed to see the content.
Today, the brand followed up with a move most probably expected: a coupon offer that only existing fans would see.
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