Wendy's Locked Down Its Twitter Feed, Then Dropped a Breakfast Coupon for Friends Only

It's the most exclusive 3.6 million-member club in fast food

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

If you weren’t already following Wendy’s on Twitter, you might have to wait a bit to get behind the velvet rope with the 3.6 million of us who already were.

As part of the marketing push around the launch of its new breakfast menu on March 2, the fast food chain went “private” with its Twitter account on Wednesday, though the millions of existing followers were still allowed to see the content.

Today, the brand followed up with a move most probably expected: a coupon offer that only existing fans would see.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in