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[Note: This is the first of several dispatches that Adweek senior writer Wendy Melillo will be filing from virtual worlds including Second Life, where she is the avatar Wendy Maslow.] Launching marketing schemes in virtual worlds now seems passé. Just six months ago, brands garnered instant publicity for such efforts through a press release. No more. But Starwood Hotels & Resorts may have found a new way to stand out: not by joining Second Life but by leaving it.
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