Web campaign marks Apollo 11 anniversary

The first manned moon landing becomes a real-time interactive experience thanks to AOL, The Martin Agency and the John F. Kennedy Presidential Library and Museum, which have joined for a cyber-celebration of the 40th anniversary of Apollo 11's historic flight. Blast-off is set for July 16 at 9:32 a.m. (the exact time of Neil Armstrong, Buzz Aldrin and Michael Collins' departure in 1969), with videos, Tweets and archival audio recreating the mission. There's a Facebook widget for those who wish to embed a commemorative moon-launch countdown clock into their profiles. Despite the "futuristic" notion of exploring the universe, the space program has become an anachronism, making headlines only when shuttles explode or astronauts go nuts. (And just try to find Tang in your local supermarket!) It's good to reprise an era when visiting other worlds wasn't confined to CGI, and when taking giant leaps on the moon became a reality for a brave few with the right stuff, shared with all humankind via analog signals (R.I.P.) zipping through the sky.

—Posted by David Gianatasio