'We Love You Long Time' Billboard Doesn't Get Much Love for Very Long

Radio station's ad gets taken down

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Portland, Ore., talk radio station KXL-FM had to take down its "We love you long time" billboard—placed in Chinatown, no less—after complaints that it played on racist stereotypes about Asian women. The phrase was made famous by a Vietnamese prostitute in Full Metal Jacket and has been a calling card for bad jokes about similar topics ever since, so there's some precedent to this accusation. KXL's marketing director Randi P'Pool claims the ad was only referencing a famous rap song, but it's a conservative talk-radio station, so that's pretty unlikely.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in